Published in Marketer: How a Culture of Enablement Attracts and Keeps Young Talent

March 30, 2020

Stantec’s Developing Professionals Group is a clear example of a company’s commitment to creating a culture where all voices can be heard

By Sade Akindele

 

This article examines what it means for a company to support a culture of enablement, like Stantec does with its support of their Developing Professionals Group (DPG), and discuss the implications it has for attracting and retaining young talent. Steps are then shared for how readers can get a similar network started as well. 

“Once given a platform to be heard and create the change they want to see, talent stays more engaged and creates broader networks across the company. Importantly, new talent is attracted to join in too.”

This article first appeared in ©Marketer, The Journal of the Society for Marketing Professional Services, February 2020, www.smps.org

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